BUSINESS OVERVIEW

Manufacturing

Yue Yuen Industrial (Holdings) Limited is the world's largest ODM/OEM of branded sports shoes and casual shoes for international brands such as adidas, Asics, Converse, New Balance, Nike, Puma, Reebok, Salomon, and Timberland.
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RETAIL

The Group’s retail subsidiary, Pou Sheng International (Holdings) Limited, is one of the largest sporting goods distributors selling products of major sports and life casual brands in China.
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Who We Are

Being an integrated smart end-to-end platform for sporting goods, we aim to deliver the sports industry with end-to-end solutions of the highest possible value while supporting healthy lifestyle around the world. Read more

Sustainability

Sustainability

The Group follows a sustainable development strategy that provides employees with a safe and healthy working environment, while also safeguarding its sustainable development and operations by establishing a set of management policies, mechanisms and measures. Read more